Photo by Corinne Kutz

The journey to effective customer engagement and increased online traffic all begins with the customer query. With most consumers only opting to stay on the first search engine results page, standing out among your competitors is a must. Quality content, website design, and SEO techniques are the key factors to making sure that your website shows up on the first page of search engines. 

So, what are the content marketing strategies that you should focus on to maximize your online traffic? Learn the trade secrets that any Toronto SEO company knows. 

10 Content Marketing Strategies That Surprisingly Work

Photo by Anna Shvets

By generating leads and enhancing customer interaction in such an efficient manner, these content strategies will blow your mind: 

1. Be Transparent
   

Being transparent is a difficult thing to do. It entails a high level of self-awareness, knowing that not everyone will respond positively to your protocols, values, and brand as a company. However, it’s a responsibility that every company should undertake to ensure their customer’s welfare. 

Transparency in every aspect of your business process also helps in squashing out any rumours and negative propaganda that competitors may create against you. You can do this strategy effectively with proper product information, online open forums, and a responsive customer assistance system. 

2. Publish Informative Content
   

Publishing high-quality content is a vital step to establishing the trust and loyalty of your targeted audience. The more they know about the product they intend to buy, the stronger their personal connection to it will be. 

How your product functions, what are its components, and how it works, are key queries that you should focus on. However, educating customers can be quite challenging as it requires a calibrated sharing of knowledge without the feeling of talking down to them. 

As you teach them new information, it’s important to set a conversational and informal tone in every interaction. Whether your company offers arborists in Richmond Hill, customers will always appreciate your effort to give them insights and knowledge into your products and services.

3. Establish Social Media Presence
   

Content marketing on social media opens your company to thousands of opportunities and engagement. With 4.48 billion people globally using Instagram, Facebook, Twitter, and more, the chances of increasing organic traffic and a loyal audience have never been higher. However, your competitors have already known this, which is why you must find ways to stand out. 

4. Encourage Product Sharing and Referrals
   
   Customer recommendations are one of the cornerstones of content marketing. Studies show that referrals from friends and family regarding a trusted product or a personalized review online can powerfully influence the decision of a consumer. The more testimonies that your company has (granted that the majority are positive) the stronger and more trustworthy you will be. 

You can encourage this sharing and referral behaviour through discount incentives, coupons, and loyalty rewards. Other creative methods include product personalization, which companies like Coca-Cola did with their Share-A-Coke Campaign as they placed customer names on the label. You can emulate this technique and give it your own twist.

5. Mind your Twitter Interactions
   
   Efficient customer response should always be a top priority in your content marketing strategy. By answering every query, replying to comments, and listening to concerns, you get to humanize your online interaction and show customers that you care.
   
   As you move your company ad content on social media platforms like Twitter, the number of personal customer messages will also increase. This is naturally a good thing as it signals your growing market influence. However, with it comes the obligation to reply to them. Doing so will show netizens that you are dedicated to serving them.

6. Highlight Your Uniqueness
   

Eccentricity and personal taste are always appreciated by the public. Being able to stand out amidst the volume of content that your competitors put out, is guaranteed to make your brand more memorable. 

However, this job becomes more difficult when you’re trying to sell a product that’s not inherently fun or engaging. For example, if you’re trying to advertise outdoor lighting in Toronto, it’s not enough to just state facts and prices. Try different approaches and mediums to extend your purpose. 

7. Organize With an Editorial Calendar
   

When it comes to content marketing timing is everything. The more relevant your posts are to the current trends and issues of the day, the higher chances they will gain traction and attention. 

For your company to efficiently put out articles and posts that resonate with your customers, create an editorial calendar that maps out your movement and marketing goals. This simple organizational technique will increase your productivity and organic traffic right away. 

8. Be on the Look Out for Innovations

Recent market records prove that upgrading your content marketing technique can drive your ROI higher, with estimates suggesting a yearly total yield of $984,000.These numbers alone speak volumes as it highlights the importance of content marketing techniques. That is why you need to innovate and adapt to the latest developments in the industry. 

Different campaigns and technology are constantly invented every day, so try to test them out and see what works best for you. 

Choosing the Right Content Marketing Strategies for Your Business 

Standing out amidst the competition with the right content marketing strategies should be your main goal. Make your company and products more interesting by thinking differently. You might be imparting the same message of dedication and service, but you can always state it creatively. Your aim should be to establish your company’s identity and avoid being a content clone.  

Your brand voice should be one of the things to invest time and energy on as it will expound on your company’s values, message, and public perspective. There are different ways to do this, but it’s better to try a blended approach. Using all these strategies at the same time, will not necessarily work, as certain factors will affect how you want to be perceived. 

In the end, whatever your chosen strategy may be, it has to end with a call-to-action geared towards your business. Trying out different content marketing strategies allows you to connect with your audience better with minimum advertising investment. However, it can be quite a risky move, so remember to have a survey or market analysis first before launching your campaign.